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Whilst there may be a lot of methods for manual searches, including:

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How to use the Engagement Rate Calculator to find influencers for your brand Read our article about tools for tracking daily followers growth. It’s one of the simplest ways to reveal giveaway or inauthentic growth. By the way, a follower growth graph shows if there is an organic or suspicious increase in subscribers. So, you get basic information about accounts for free.

Analyze any non-private account from 500 followers.

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Our free online Instagram ER calculator helps to: Why would anybody calculate ER by hand when there is a free online solution? Furthermore, in order to gather the data necessary, you need to export all the posts’ statistics and then use a formula to get the final ER value. Having seen the long calculation process, it is very time-consuming to complete this by hand. Why do you need an Engagement Rate Calculator for Instagram So, our calculator summarizes this type of post too. That means the influencer deletes the publication after this period of time. For example, an influencer posts something mentioning a brand, but there are 3 price options: 1 day, 3 days, and forever. It is common practice in some countries to limit the time that promotions are active. In addition,there is a question if we should add statistics of deleted posts. If the account has published fewer than 18 posts, we’ll divide by the number of posts.

We’ve completed research to determine that a review of 18 posts is sufficient to understand ER for the majority of accounts – from profiles with one post per week to fan groups with dozens of publications per day. On the surface, this calculation looks complicated, but this is one simple formula in Excel.So it’s time-consuming, not complicated, because you need to type in all the posts statistics by hand. In real life, every post has a unique number of likes and comments (otherwise, there could be fake likes), so this formula will be much longer. The past 18 posts can be summarized as 6 posts with 10k likes and 10 comments, 6 posts with 8k likes and 20 comments, and 6 posts with 11k likes and 3 comments. The last 18 posts are analyzed as follows:ĮR = (( Post 1 Likes + Post 1 Comments + Post 2 Likes + Post 2 Comments + … + Post 18 Likes + Post 18 Comments) / 18 ) / Followers * 100%Īs a worked example, take an account with 100k followers and 200 posts. So, the Engagement rate formula looks like this:ĮR = (( Likes + Comments ) / Posts ) / Followers * 100% Post Engagements / Number of Followers The calculator divides this by the account’s current quantity of followers, then multiplies it by 100%. These are then divided by 18 (to gain average per post). Instagram ER calculator takes the total number of likes and comments from the most recent 18 posts. In some cases, we’ll ask you to check CAPTCHA. The analysis is based on posts that the influencer has right now therefore, you could easily check the ER on your own profile or the profiles of your competitors. You don’t need to connect your account to use our Instagram ER Calculator. You type in the username of any non-private Instagram account (influencer or brand) and get the Engagement Rate (ER). How Instagram Engagement Rate Calculator works